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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. For e-commerce advertisers, the holidays are the busiest time of...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. One of the fastest growing trends currently in digital marketing is real-time bidding.

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may be in a scenario where people research and then look for suppliers separately. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and why you...

  4. How to Create an Editorial Calendar That Will Grow Your Audience

    For a retail-focused blog, planning content around a certain theme may interest suppliers and lead to advertising opportunities. Editorial calendars can help content managers, SEOs, and businesses organize content and blog posts efficiently.