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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. One of the fastest growing trends currently in digital marketing is real-time bidding.

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may be in a scenario where people research and then look for suppliers separately. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and why you...

  3. How to Create an Editorial Calendar That Will Grow Your Audience

    For a retail-focused blog, planning content around a certain theme may interest suppliers and lead to advertising opportunities. Editorial calendars can help content managers, SEOs, and businesses organize content and blog posts efficiently.