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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But many betas have provided supplemental traffic with acceptable results. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent...

  2. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    While advertising listings can be a source of supplemental content, they shouldn't be used at the foundational level. With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for...