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Supplemental

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. Dealing With Onsite Duplicate Content Issues

    It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL, PR dispersion, and supplemental pages in the Google index. Duplicity can be both onsite and offsite: Onsite...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But many betas have provided supplemental traffic with acceptable results. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent...

  4. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    While advertising listings can be a source of supplemental content, they shouldn't be used at the foundational level. With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for...