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  1. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    While advertising listings can be a source of supplemental content, they shouldn't be used at the foundational level. With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for...

  2. Google Defines Mobile Sites & Offers Advice on Being Mobile Friendly

    Mobile sites are frequently set up as a supplemental site on a different domain. With the explosion of mobile users and projected growth showing staggering numbers, it's a great time for Google to clear the air on mobile sites.

  3. Writing Sales Copy For Conversions, Part 2

    Use supporting links to maintain present supplemental information and "see also" cross-referenced information. Today, I'll focus on the other key elements: tone and style. Tone Most Internet surfers are constantly subjected to a barrage of...

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