There are dozens of sites in this neighborhood that have large amounts of structured citations, including Citysearch, YellowPages and Superpages. One phrase that has been ubiquitous when discussing offsite SEO tactics for the past decade is “link...
Interestingly, Spike (the U.S.cable television channel) was hit by Panda (-64 percent), as was Superpages.com (-68 percent). One week ago, Google rolled out the Panda algorithm update worldwide, also noting that 2 percent of all Google queries in...
Superpages Search engines like Google and Bing have made localization a huge part of their ranking algorithms. When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where...
Yellowpages.com, Superpages.com) and online directories on the web. The rollout of Google's new Place Search is dramatically redrawing the search marketing landscape. It's more critical than ever for businesses to implement a local search, online...
Given the ease and instantaneous nature of reviews on places like Google Local, SuperPages, and CitySearch, handling reviews of your business improperly can come back to bite you. Last month, I highlighted a couple real world examples of bad online...
Geocade, Jambase, MocoSpace and Superpages.com are already running WHERE's new ad network. A top mobile service harnesses its strengths to compete in the mobile ad space. WHERE is a mobile application (both downloadable and mobile web) that focuses...
Superpages.com That means for dollars and time. Spending time means spending money, especially if the time you spend takes you away from doing work, which also may mean hiring someone to do it for you.
For example, by syndicating a client's business information across the Web to business directories and search sites, Local Splash in turns adds new destinations to their list such as superpages and over time, ranking improves.
Last, but not least, Blair Vincent of Idearc Search Marketing wore a golden cape to promote Superpages.com over at the exhibit hall of SES San Jose 2009. Both SES San Jose 2009 and the Social Media & Video Strategies Forum got underway today.
They don't think far enough down the smart phone path to realize that their site might be all in Flash, or that the average local business search through a smart phone portal may put results from CitySearch or Superpages above your business' own...
Marchex to Distribute Ads from Superpages Advertisers AutoTrader.com is announcing the launch of AutoTrader Acccess, a new online advertising network designed to help advertisers reach in-market buyers.
Superpages As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are on the rise -- and so is the demand for local search. Are you looking to venture beyond the printed yellow pages?
Superpages.com Parent Idearc Media Partners with HelloMetro's Network of 1500+ .mobi Sites HelloMetro is hiring former print journalists to cover the news for 10 of their local sites. They hope this will bring better local coverage as opposed to...
Almost 1.3 million searches for “florists” on SuperPages.com. With six weeks to go before SES London 2009, it's time to build a business case for going to the definitive event for UK and European marketers, corporate decision makers, webmasters and...
Many sites offer ratings and reviews as a one of many features on of their local search product, including Yellowpages.com, Superpages, and Citysearch. In "Local Search Lives or Dies by User Reviews," we discussed how social media and ratings and...
And during one of my presentations at SES Chicago 2008, I shared five case studies of press releases that generated a measurable ROI:
million in B2B leads for Symmetricom,
million in ticket sales for Southwest Airlines,
million searches for...
If you have a client with hundreds or thousands of physical locations, and they have extra money to spend, consider entering into a large-scale agreement with BOTW, Superpages.com, or any of the other respected local directories.
Superpages.com Parent Idearc Media Partners with HelloMetro's Network of 1500+ .mobi Sites Idearc CEO Scott Klein has announced the nine members of the new Executive Council. In addition to the new Council, Idearc is reorganizing their sales...
Idearc Media, which owns Superpages.com and publishes the Verizon Yellow Pages, has announced an advertising partnership with .mobi network HelloMetro. We have received great results in our current agreement with HelloMetro.com and the new...