SEO News


  1. The Role of #Hashtags in Social Media and Search

    WaitroseReasons an upscale supermarket chain in the U.K.was the subject of sarcasm and pretentiousness by way of tweets by customers. By now everyone has seen or heard hashtags used. Yes, I said 'heard' because hashtags have now infiltrated...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).

  3. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Concern over these cards spurred the creation of advocacy group Consumers Against Supermarket Privacy Invasion and Numbering (C.A.S.P.I.A.N.which argues that grocery stores falsely inflate prices for those not participating in the programs and...

  4. Should the Government Decide Where You Rank at Google?

    Consider this scenario in the offline world: During a visit to my local supermarket over the weekend, I noticed it has its own branded products prominently displayed on the shelves at eye-level, right there amongst all of the big-name branded...

  5. 5 Million Users Hate the New Facebook? No Problem

    A counter brand argument is that there won't be a second time; that shoppers will immediately go to another supermarket. This hardly seems likely because the core offering hasn't changed and there was a reason said supermarket was originally...

  6. Show Me the Content: Web Search, Verticals, and Metasearch

    I often describe it as a supermarket of databases with a common syntax. So, in a sense it's not only putting it to Google but to Yahoo, Ask and other general purpose web engines. Of course, the word Google in a headline gets people to look.