Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).
At the supermarket checkout lane, trying to buy a bunch of peanut butter, store-brand Saltines, and ramen. For "get out of debt," let's use the supermarket checkout trigger. His neighbor finally can't stand it, so he walks over and asks, "Fred...
Just like a warm tidbit in a paper cup at the end of a supermarket aisle, a taste of something that makes your prospect’s life easier or more enjoyable can create an appetite for the full-fledged product.
A man walks into a supermarket to buy some olives. How many of you have had this experience recently? Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping experience...
Whether it’s on the Internet, the supermarket, a riverside trail, or a conversation with a friend, we’re always acting to get our needs met. When you think about it, search is really one of the most fundamental human activities.
Concern over these cards spurred the creation of advocacy group Consumers Against Supermarket Privacy Invasion and Numbering (C.A.S.P.I.A.N.which argues that grocery stores falsely inflate prices for those not participating in the programs and...
Two million people who still think this is a small town and who will say hello to you while you wait in line at the supermarket. As of next month, I will have lived (and loved) living in Las Vegas for eight years.
I need it to pop up around March when I've forgotten all about it and need a reminder, For me, that means taping it under a random tin of soup (my cupboard is full of soup, which I rarely eat but it always seems like a great idea when I'm at the...
Consider this scenario in the offline world: During a visit to my local supermarket over the weekend, I noticed it has its own branded products prominently displayed on the shelves at eye-level, right there amongst all of the big-name branded...
It's an everyday story about a man wearing a chicken suit who rode his bicycle into his local supermarket with calamitous results. One of the first decisions you make when putting up a new website is what content management system (CMS) you're...
If you're a major retailer of more than one brand (e.g.a department store or supermarket), then this can be a great way to showcase all your festive produce neatly and in one place. Last month we covered how to use social media at Christmas.
In the U.K.for instance, it's possible to order your supermarket shopping from London and have it delivered some 200 miles away in Yorkshire. So when I search for [Supermarket in York” online, is my intent to go shopping at a physical location...
There's a new supermarket in our town. I mean serious, hard-core supermarket shopping. Is it just that one supermarket, or am I willing to go elsewhere (e.g.for a better price)? When I was walking through the aisles of the supermarket this morning...
A counter brand argument is that there won't be a second time; that shoppers will immediately go to another supermarket. This hardly seems likely because the core offering hasn't changed and there was a reason said supermarket was originally...
Paying for Shelf Space in the Search Supermarket, ClickZ Engine Watch Blog, along with other items we've spotted but not blogged separately: From The SEW Blog. Search Forums Roundup: Sept. Today's SearchDay, Search Engine Forums Spotlight...
Don't I have enough ads on the floor of my supermarket already? When I saw the news confirmed, I exclaimed out loud to myself, "Oh, give me a break. A break from what, freakishly talking to myself?
I often describe it as a supermarket of databases with a common syntax. So, in a sense it's not only putting it to Google but to Yahoo, Ask and other general purpose web engines. Of course, the word Google in a headline gets people to look.
I get enough of that when I'm at the supermarket, watching I Hate Search from David Cohen at ClickZ posits the self-admitted conspiracy idea that if search engines made free listings better, then ads wouldn't be so lucrative.
Dialog, a very popular "supermarket" of databases has offered this type of tool for years. As web and other databases grow larger and the amount of non-web info (email, chat, spreadsheets, etc) in our lives continues to proliferate, managing the...
Recent discussions have focused on a world war II shipwreck, supermarket industry statistics, help identifying a quotation, and many other varied topics. Want some help from some of the world's best information professionals?
