Yes folks, the blogger behind MySuperProposal.com was in fact Rand Fishkin, and with a lot of help from Joseph Morin, CEO & Founder of Storybids.com, they almost pulled off the best play of Superbowl XLI.
A search for “Pepsi Super Bowl” returns the official Superbowl.com site, but nowhere in the top ten is the actual Pepsi.com domain. Pepsi seemed to do very well with its sponsorship of the big game, getting full billing on the official Super Bowl...
Additionally, the links on the upper- and bottom-right side of the Superbowl.com domain would lead me to believe they pointed to a Diet Pepsi page, instead of leading to a page at NFL.com presenting the Rookie of the Year, which Pepsi sponsored.
