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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use information besides searchers query, like location, day/time scheduling, and device to be super relevant to searchers and compel conversions. Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension...

  2. Google Plans to Combine Mobile & Desktop Ads

    Mobile searchers are just like desktop searchers. Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates.

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Penguin’s penalization of sites who have been spamming aims to improve the quality of the SERP for searchers. The shift in search is likely to fall in the favor of the big brands because they are who searchers already recognize and trust.

  4. How Large Advertisers are Accelerating their SEO with Social Media - SES San Francisco

    Doug: Search engines now allow searchers to filter by recency. I'm a big Covario fan -- these guys are super smart, so this should be good. Hi, everyone. My name is Imelda and over the next few days, I'm going to be live blogging from SES San...

  5. SearchDay: What's on your Mind?

    SEARCHING FOR MEANING Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. I'm super-excited to report that Google announced that it has officially added numerical data to its AdWords Keyword Tool.