Yesterday, in "Super Bowl XLII Ads – Where's the URL? The advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on SEO, it seems. In today's SearchDay, "Rating the Super Bowl Advertisers...
Last year I reviewed the Super Bowl advertiser fare from two perspectives: URL visibility within the ads, and the SEO, or lack thereof, tied to those campaigns. Here we are again, after a wonderful (in my mind) victory by the Giants over the...
With 90 million fans expected to tune in for Super Bowl XLII this Sunday, advertisers have a huge opportunity to get viewers to engage with their brands. In past years, the savviest advertisers have augmented their Super Bowl spots with a tight...
