However, Yahoo reported that “super bowl blackout” and “super bowl lights out” were the biggest searches they saw on Super Sunday (people also searched for “why did the lights go out”, “superdome power outage”, and “what caused power outage”).
He adds, “Bearing in mind that the average Super Bowl ad attracts 55 percent of its shares a month after Super Sunday, ‘Brotherhood’ certainly has the form to overtake ‘The Force’ to become the most shared commercial of all time.
Mobile Video Viewing Will Double on Super Bowl Sunday Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do. Will Super Bowl advertisers be able to dial in the previews and extend the post-Super Bowl...
These and other insights are included in the Unruly Super Bowl Social Video Playbook, which provides advertisers with insight into the type of content which is proven to get shared online and advises when to launch their videos in the lead-up to...
You may be the only local sewing machine store in your town to advertise on the Super Bowl, but that may not be a good use of funds. Yet every Saturday and Sunday, their bird shows are packed with tourists.
Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field matchups, leading 2-1 including a Super Bowl victory four years ago, people searched more for Brady on Google and Yahoo.
If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46 numbers before the New England Patriots and New York Giants game kicks off tomorrow night.
The commercial, created by LA agency Deutsch, is the most shared branded video of all time, attracting an incredible 4.71 million social media shares and 46.05 million views since its release on February 2, just days prior to Super Bowl Sunday.
The news of the killing of Osama bin Laden generated an average of 3,000 tweets per second, peaking at 5,106 tweets per second at 11 p.m.while this year's Super Bowl, which previously held the sustained tweets record, saw 3,000 tweets per second...
As the New York Times notes "the total revenue for the show could be as much as $70 million -- not as much as the estimated $200 million that Fox took in on Sunday for the broadcast of Super Bowl XLV, but still a nice chunk of change".
Every year the hype surrounding the Super Bowl isn't limited to the teams playing, but rather the companies vying for a 30 second spot that could set the tone for the rest of the year. Volkswagen certainly gets best in class for their display of...
Tomorrow, many people will be watching Super Bowl XLV to see if the Pittsburgh Steelers beat the Green Bay Packers. Now, there are other automotive players in this year's Super Bowl, including: BMW, Bridgestone, CarMax, Cars.com, Chevrolet...
Citing online buzz monitoring company Zeta Interactive, the Wall Street Journal's Speakeasy blog reported that Target's "Ribs" ad received the most positive buzz rating at 96%, just short of Google's 98% score for its Super Bowl commercial.
I won't be the only one watching ads on Super Bowl Sunday. According to brand new research from comScore, which was released yesterday, two-thirds of respondents said that they intended to log onto the Internet on Super Bowl Sunday with the...
He noted that YouTube AdBlitz 2010 would let YouTubers watch the Super Bowl commercials the minute they air on Sunday, February 7. Would marketers be smarter to take the money they'll spend on Super Bowl 2010 commercials and use it to by YouTube...
Type the key terms 'Super Bowl XLIV' or 'Super Bowl 2010' directly into the Bing search box. It's Team Romo that won the search bowl - at least on Bing. They beat out both teams that will play in the Superbowl this coming Sunday - the Indianapolis...
With 90 million fans expected to tune in for Super Bowl XLII this Sunday, advertisers have a huge opportunity to get viewers to engage with their brands. In past years, the savviest advertisers have augmented their Super Bowl spots with a tight...
This year, marked perhaps most publicly on that galavanza of media marketing Super Bowl Sunday, ad agencies show signs of waking up to the power of Search as a branding tool. Savvy search marketers are increasingly leveraging search for branding...
Super Bowl Sunday came and the insurance company's ad ran.but something was wrong. With some spark and imagination, Miller Beer created an online campaign to capitalize on their Super Bowl ad, creating an online advert game that mirrored their TV...
Super Bowl Sunday came and the insurance company's ad ran.but something was wrong. Jonathan Mendez of Digital Grit had his own Super Bowl story to share. Take the recent Super Bowl. Some stayed online up to 15 minutes-far more product face time...
