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Super Bowl Commercials

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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    TV commercials using hashtags averaged 1.6X higher engagement on Twitter. Fifty percent of Super Bowl ads this year used hashtags. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) The emergence of visual bookmarking site Pinterest and the super-simple mobile image sharing network Instagram have increased the...

  3. Madonna's Super Bowl Halftime Show Tops Google Searches [Infographic]

    Super Bowl Commercials The 2012 Super Bowl saw a pre-Super Bowl ad bonanza with several of the commercials being seen the day of or days before the actual Super Bowl. Greatest Super Bowl Commercials Ever & 2012 Ad Preview

  4. Tom Brady vs. Eli Manning: Brady Searches Top Google, Yahoo

    For some, the commercials are the highlight of the Super Bowl. Fittingly, searches for “2012 Super Bowl commercials” are up 732 percent on Yahoo. Other hot searches included “funny Super Bowl commercials,” “cost of Super Bowl commercials,” “top 10...

  5. Google, Bing Launch TV Commercials For Holidays

    Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Where Google more typically aims to tell a story through...