During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook - roughly a Super Bowl-sized audience every single night. If you are already using hashtags in an advertising campaign through other channels, you...
YouTube's monthly viewership is the equivalent of roughly 10 Super Bowl audiences. Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth.
During the Super Bowl last month, 50 percent of all brands included a hashtag in their spot. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis.
And can it do all that without a Goat 4 Sale, a Fashionista Daddy, a bag of Doritos, or having to Crash the Super Bowl? When it comes to paid advertising on YouTube, we have more of a refined method for who will see the videos.
Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do. Clearly, optimizing the digital returns from Super Bowl advertising is still a work in progress. Super Bowl advertisers should consider the...
There’s only one video from the London Olympics (PEven the Super Bowl – supposedly the ‘biggest advertising event in the world’ – only managed to fill two of the top 20 places. Aaron Smith of CNN Money reports that advertisers are paying top dollar...
Most Read: #Winner Greatest Super Bowl Commercials Ever & 2012 Ad Preview by Greg Jarboe Most Tweeted: #Runnerup YouTube Advertising Options for Budgets of All Sizes by Kalle Tompros But. Any content writer knows that it is impossible to predict...
Events such as the Oscars or the Super Bowl might draw international audiences to greater or lesser degrees, but the 2012 Summer Olympics, featuring participants from more than 200 different nations, had truly global appeal.
The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via...
You may be the only local sewing machine store in your town to advertise on the Super Bowl, but that may not be a good use of funds. They don’t have a website and don’t buy online advertising of any kind.
It’s hard to get a hot dancing date, sitting at home alone, eating leftover Super Bowl food and watching “The Voice. Stay in tune with how organic lift can be attained with short burst social advertising.
In fact, there are no important tips, best practices, or suggested strategies in the 73-page Creator Playbook about advertising on YouTube at all, let alone creating the top Super Bowl commercials of all time.
In fact, perennial Super Bowl advertising juggernaut Chevrolet has even built their own check in app for the event and will be giving away 20 Chevys during the broadcast thought the app. The Super Bowl is also coming up.
The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012. In fact, only 8 percent don’t pay any special attention to the ads or wish they didn't have advertising during the Super Bowl...
The commercial, created by LA agency Deutsch, is the most shared branded video of all time, attracting an incredible 4.71 million social media shares and 46.05 million views since its release on February 2, just days prior to Super Bowl Sunday.
You might remember Google’s first real crack at TV advertising, during the 2010 Super Bowl, with their “Parisian Love” search commercial. As Google CEO Eric Schmidt said in a blog post at the time, “We didn't set out to do a Super Bowl ad, or even...
Speaking on Wednesday, Schmidt recalled the first mass media ad the company ever produced for the $3 million Super Bowl ad spot in February 2010, saying, "Hell has frozen over… In the decade that I'd been with the company we would never have...
Mobile searches related to Chrysler, a Super Bowl advertiser, were 102 times higher after the ad was televised; desktop searches for Chrysler increased only 48 times more than usual. For GoDaddy.com, another Super Bowl advertiser, searches for the...
Million views and counting for Super Bowl Ads on YouTube's Ad Blitz - AdWords Agency Blog Yandex, Russia's top search engine and contextual advertising company, plans to raise $1 billion with an initial public offering (IPO) on NASDAQ in either...
Did Volkswagen or Chrysler Have the Best Super Bowl Commercial? Depending on which source you use, either "Volkswagen Commercial: The Force" or "Chrysler Eminem Super Bowl Commercial - Imported From Detroit" was the best Super Bowl commercial.
