SEO News

Super Bowl Advertising

  1. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It's ad season for brands as the Super Bowl is less than one week away. The Super Bowl isn't a very targeted buy. To understand if and how consumers are talking about these ads, check out the below BuzzGraph for the terms "Super Bowl" and "Ads".

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    During the Super Bowl last month, 50 percent of all brands included a hashtag in their spot. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis.

  4. Is Super Bowl Advertising Money Well Spent?

    Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do. Clearly, optimizing the digital returns from Super Bowl advertising is still a work in progress. Super Bowl advertisers should consider the...

  5. The Growing Importance of International Mobile Search

    Events such as the Oscars or the Super Bowl might draw international audiences to greater or lesser degrees, but the 2012 Summer Olympics, featuring participants from more than 200 different nations, had truly global appeal.