MJ: There has been a lot of chatter about "real time marketing" recently in the context of the Oreo ad during the Super Bowl blackout. RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time...
Fifty percent of Super Bowl ads this year used hashtags. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen...
And can it do all that without a Goat 4 Sale, a Fashionista Daddy, a bag of Doritos, or having to Crash the Super Bowl? MC: Our initial promotions were using TV, Online Ads and social media. Founded in 1993, SafeAuto Insurance Company is a property...
While most people are talking about their favorite - or in some cases - least favorite Super Bowl ads, the real showstopper wasn’t the commercials or even Beyoncé reuniting with Destiny’s Child. The Big Game has come and gone.
On YouTube, the five most searched for Super Bowl ads were from Ms, Mercedes-Benz, Disney’s “Oz Great and Powerful”, Lincoln, and Audi. See “Super Bowl 2013 Ads: Budweiser’s ‘Brotherhood’ Wins the Big Game” for more on the big ad winners.
Most Monday-morning marketers and advertisers will want to know which Super Bowl ad was the winner of last night’s big game. MERCEDES-BENZ 2013 SUPER BOWL COMMERCIAL (EXTENDED CUT): "SOUL" But, by two important measures, Budweiser’s 2013 Super Bowl...
For example, the playbook reveals that three-quarters of the top 20 ads from Super Bowl 2012 were launched online before the big game. The insights include: percent of the top 20 most shared ads from Super Bowl 2012 were launched before Super Sunday.
And many of these Super Bowl advertisers will also be running YouTube pre-roll ads along with their TV ads to make an even stronger impression on their audience. The contest has generated an amazing 14 commercials in the top 100 Super Bowl ads of...
Most Read: #Winner Greatest Super Bowl Commercials Ever & 2012 Ad Preview by Greg Jarboe Most Liked: #Winner A Very Revealing Look at Paid Facebook Ads by Suren Ter Saakov It's always interesting to see what is the most popular content of the year.
You may be the only local sewing machine store in your town to advertise on the Super Bowl, but that may not be a good use of funds. Within the very same campaign, the ads that appeared in the premium real estate were eight and a half times more...
Best Super Bowl 2012 Ads Put New Plays into YouTube Creator Playbook Forty-one percent of searches related to Super Bowl ads that were made during the big game came from mobile devices. Super Bowl ads or ad teasers were watched more than 30 million...
There are no plays in the YouTube Creator Playbook for making the best Super Bowl ads. Yesterday’s most popular video was “Chevy Silverado ‘2012’ | Super Bowl XLVI Ads | Chevrolet Commercial. Yes, believe it or not, they played some football in...
For the gamblers, “Super Bowl points spread” spiked 591 percent; “2012 Super Bowl ads” were up 432 percent. Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field matchups...
In fact, perennial Super Bowl advertising juggernaut Chevrolet has even built their own check in app for the event and will be giving away 20 Chevys during the broadcast thought the app. The Super Bowl is also coming up.
The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012. In fact, only 8 percent don’t pay any special attention to the ads or wish they didn't have advertising during the Super Bowl...
The commercial, created by LA agency Deutsch, is the most shared branded video of all time, attracting an incredible 4.71 million social media shares and 46.05 million views since its release on February 2, just days prior to Super Bowl Sunday.
Speaking on Wednesday, Schmidt recalled the first mass media ad the company ever produced for the $3 million Super Bowl ad spot in February 2010, saying, "Hell has frozen over… In the decade that I'd been with the company we would never have...
That's bigger than the Super Bowl audience was in February. Oh, and this year's Super Bowl set a record as the most-watched telecast in U.S.history, with approximately 111 million people watching the game.
Million views and counting for Super Bowl Ads on YouTube's Ad Blitz - AdWords Agency Blog Facebook Grows Mobile Footprint, But Still No Ads - ClickZ A new ad rotation setting in AdWords lets you choose to show ads you expect to provide the highest...
As the New York Times notes "the total revenue for the show could be as much as $70 million -- not as much as the estimated $200 million that Fox took in on Sunday for the broadcast of Super Bowl XLV, but still a nice chunk of change".
