They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost 7 million views of the ad just on YouTube.
MJ: There has been a lot of chatter about "real time marketing" recently in the context of the Oreo ad during the Super Bowl blackout. RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time...
Fifty percent of Super Bowl ads this year used hashtags. You don't take a screen capture of a banner ad and email it to your friends. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter...
YouTube's monthly viewership is the equivalent of roughly 10 Super Bowl audiences. And all of the Ad Age Top 100 brands are now running campaigns on YouTube. The YouTube team shared the news in a post on the YouTube Blog.
Calvin Klein has a large and active twitter base, so it was a smart move for them to leverage Vine to run this ad during the power outage at the Super Bowl. The best recent example of this is still Oreo’s response to the power outage at the Super...
And can it do all that without a Goat 4 Sale, a Fashionista Daddy, a bag of Doritos, or having to Crash the Super Bowl? Can an insurance company use crowdsourcing to take a function typically performed by an ad agency and outsource it to an...
See “Super Bowl 2013 Ads: Budweiser’s ‘Brotherhood’ Wins the Big Game” for more on the big ad winners. Ms licked the competition when it came to searches during Super Bowl 47, according to Google. What were people searching for on Google during the...
Most Monday-morning marketers and advertisers will want to know which Super Bowl ad was the winner of last night’s big game. But, more interestingly, it has become the third most shared Super Bowl ad of all time – after just five days.
Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their...
Its 2012 teaser video attracted 3x more shares than its game day ad.percent of shares from Super Bowl 2012 occurred after March 1 2012. Doritos is again conducting a contest that offers two amateurs the chance to have a self-produced ad run in the...
Once again, Doritos is conducting a contest offering amateurs the chance to have a self-produced ad run in the Super Bowl. Aaron Smith of CNN Money reports that advertisers are paying top dollar for Super Bowl commercials this year, with the price...
Most Read: #Winner Greatest Super Bowl Commercials Ever & 2012 Ad Preview by Greg Jarboe It's always interesting to see what is the most popular content of the year. But. Any content writer knows that it is impossible to predict what content themes...
My family thought the nachos were quite good, and I suddenly had the inspiration to make a video about how to make the nachos and upload it to YouTube, so that others could enjoy this treat during the Super Bowl.
You may be the only local sewing machine store in your town to advertise on the Super Bowl, but that may not be a good use of funds. Falcon Ridge strategically places the ad at the point where all their prospects must pass.
It’s hard to get a hot dancing date, sitting at home alone, eating leftover Super Bowl food and watching “The Voice. Any organic social media marketer is Pollyanna if they believe that paid social target contextual ad units shouldn’t be a key part...
Greatest Super Bowl Commercials Ever & 2012 Ad Preview Super Bowl ads or ad teasers were watched more than 30 million times on YouTube before the big weekend this year. The 2012 Super Bowl saw a pre-Super Bowl ad bonanza with several of the...
Greatest Super Bowl Commercials Ever & 2012 Ad Preview There are no plays in the YouTube Creator Playbook for making the best Super Bowl ads. In fact, there are no important tips, best practices, or suggested strategies in the 73-page Creator...
Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012.
The commercial, created by LA agency Deutsch, is the most shared branded video of all time, attracting an incredible 4.71 million social media shares and 46.05 million views since its release on February 2, just days prior to Super Bowl Sunday.
As Google CEO Eric Schmidt said in a blog post at the time, “We didn't set out to do a Super Bowl ad, or even a TV ad for search. You might remember Google’s first real crack at TV advertising, during the 2010 Super Bowl, with their “Parisian Love...
