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Super Bowl Ad

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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Following the Super Bowl, Esurance ran an ad promoting the hashtag #esurancesave30. I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags. Leading to the Super Bowl, the NFL and Verizon created a campaign to allow fans to...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    For example, last year Oreo capitalized on the floodlights going down at Super Bowl 2013 by sending out an ad that became the talk of the game. From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    The most shared ad of all time is a Super Bowl ad – "The Force - Volkswagen Commercial" (5.2 million shares). Both football fans and digital marketers can check out the Ad Blitz channel to see "DORITOS - Crash The Super Bowl 2014 - Finalists...

  4. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    While Oreo had a team (and budget) of designers and brand executives on call during the Super Bowl ready to pull off the landmark tweet "You Can Still Dunk in The Dark" the allure of that tactic could be fading as the #RoyalBaby news tweet seems...

  5. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    The report also found that online video ad shares have increased by 7 percent in the second quarter of 2013, despite a stellar performance by branded ad campaigns at the Super Bowl in Q1. Although Entertainment once again took top spot as the most...

  6. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost 7 million views of the ad just on YouTube.

  7. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Fifty percent of Super Bowl ads this year used hashtags. You don't take a screen capture of a banner ad and email it to your friends. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter...