Fifty percent of Super Bowl ads this year used hashtags. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen...
The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) The emergence of visual bookmarking site Pinterest and the super-simple mobile image sharing network Instagram have increased the...
If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46 numbers before the New England Patriots and New York Giants game kicks off tomorrow night.
That's bigger than the Super Bowl audience was in February. Oh, and this year's Super Bowl set a record as the most-watched telecast in U.S.history, with approximately 111 million people watching the game.
Super Bowl Advertisers Fumble on SEOThe advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on basic search engine optimization. We've collected all the search marketing news from...
Super Bowl Advertisers Fumble on SEOThe advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on basic search engine optimization. Super Bowl Ads Still Missing the Online Picture, SearchViews
Super Bowl Advertisers Fumble on SEOThe advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on basic search engine optimization. Super Bowl Ads Still Missing the Online Picture, SearchViews
See this SearchDay article for an analysis of only the Web site visibility within the advertisements aired during Super Bowl 42. This article will not delve much into paid search – others have done a nice job at that including Reprise's annual...
The advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on SEO, it seems. In today's SearchDay, "Rating the Super Bowl Advertisers' SEO Record," Chris Boggs examines the search engine...
Last year I reviewed the Super Bowl advertiser fare from two perspectives: URL visibility within the ads, and the SEO, or lack thereof, tied to those campaigns. Here we are again, after a wonderful (in my mind) victory by the Giants over the...
The Pocket Guide to Super Bowl ROI, ClickZ A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs.
Montoring Super Bowl Ad "Buzz" By Gary Price, Jan. A new article in the Cincinnati Business Courier: Intelliseek to watch superbowl 'buzz', you'll read about the Intelliseek's plans to offer (for paying customers) real-time analysis of what people...
