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Super Bowl 42

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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Fifty percent of Super Bowl ads this year used hashtags. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) The emergence of visual bookmarking site Pinterest and the super-simple mobile image sharing network Instagram have increased the...

  3. Super Bowl Stat Time: Wolfram|Alpha Offers Stats Guide for Football Junkies

    If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46 numbers before the New England Patriots and New York Giants game kicks off tomorrow night.