They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost 7 million views of the ad just on YouTube.
MJ: There has been a lot of chatter about "real time marketing" recently in the context of the Oreo ad during the Super Bowl blackout. RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time...
Fifty percent of Super Bowl ads this year used hashtags. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen...
YouTube's monthly viewership is the equivalent of roughly 10 Super Bowl audiences. The YouTube team shared the news in a post on the YouTube Blog. Google hit the billion unique visitors mark in June 2011.
Watch what industry leaders are talking about or that have a large volume of interest and write to that (understanding that if it's a timely topic like the Super Bowl your content won't rank or likely ever be seen before the interest drops).
During the Super Bowl last month, 50 percent of all brands included a hashtag in their spot. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis.
The best recent example of this is still Oreo’s response to the power outage at the Super Bowl, where one simple tweet with a picture earned them tens of thousands of new followers in the course of an hour.
And can it do all that without a Goat 4 Sale, a Fashionista Daddy, a bag of Doritos, or having to Crash the Super Bowl? Can an insurance company use crowdsourcing to take a function typically performed by an ad agency and outsource it to an...
While most people are talking about their favorite - or in some cases - least favorite Super Bowl ads, the real showstopper wasn’t the commercials or even Beyoncé reuniting with Destiny’s Child. The Big Game has come and gone.
Ms licked the competition when it came to searches during Super Bowl 47, according to Google. What were people searching for on Google during the Super Bowl? The Super Bowl power outage was also big news, and the source of endless entertainment on...
Most Monday-morning marketers and advertisers will want to know which Super Bowl ad was the winner of last night’s big game. MERCEDES-BENZ 2013 SUPER BOWL COMMERCIAL (EXTENDED CUT): "SOUL" But, by two important measures, Budweiser’s 2013 Super Bowl...
Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do. Will Super Bowl advertisers be able to dial in the previews and extend the post-Super Bowl bump this year?
Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at even if they haven’t ponied up $3.7 million to $3.8 million for a 30-second spot during the big game.
Aaron Smith of CNN Money reports that advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least $4 million. And many of these Super Bowl advertisers will also be...
Most Read: #Winner Greatest Super Bowl Commercials Ever & 2012 Ad Preview by Greg Jarboe It's always interesting to see what is the most popular content of the year. But. Any content writer knows that it is impossible to predict what content themes...
Super Bowl, 13.7 million tweets Twitter has released their annual “Year on Twitter” collection of the hottest trends, topics, and people across five different categories. President Obama’s tweet, “Four more years,” was Twitter’s Golden Tweet of...
Events such as the Oscars or the Super Bowl might draw international audiences to greater or lesser degrees, but the 2012 Summer Olympics, featuring participants from more than 200 different nations, had truly global appeal.
The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) The emergence of visual bookmarking site Pinterest and the super-simple mobile image sharing network Instagram have increased the...
My family thought the nachos were quite good, and I suddenly had the inspiration to make a video about how to make the nachos and upload it to YouTube, so that others could enjoy this treat during the Super Bowl.
You may be the only local sewing machine store in your town to advertise on the Super Bowl, but that may not be a good use of funds. Falcon Ridge Birds of Prey Centre is one of the most successful attractions in the area.
