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Super Bowl

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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags. Following the Super Bowl, Esurance ran an ad promoting the hashtag #esurancesave30. Leading to the Super Bowl, the NFL and Verizon created a campaign to allow fans to...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe. The most recent post is the Super Bowl Special, which showcased these three...

  3. Seahawks Beat Broncos 33-17 in Battle of Bing Search Volume by State

    All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the big football game, Bing looked at U.S.search volume for both NFL teams and found searches for the Seahawks were higher in...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It's ad season for brands as the Super Bowl is less than one week away. The Super Bowl isn't a very targeted buy. To understand if and how consumers are talking about these ads, check out the below BuzzGraph for the terms "Super Bowl" and "Ads".

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    While Oreo had a team (and budget) of designers and brand executives on call during the Super Bowl ready to pull off the landmark tweet "You Can Still Dunk in The Dark" the allure of that tactic could be fading as the #RoyalBaby news tweet seems...