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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    But a super helpful salesman worked with him, as Beal tried and returned two mattresses before finding his ideal bed. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Attribution modeling is super valuable and the various tools that offer it do a lot. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and why you...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags. Following the Super Bowl, Esurance ran an ad promoting the hashtag #esurancesave30. Leading to the Super Bowl, the NFL and Verizon created a campaign to allow fans to...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe. The most recent post is the Super Bowl Special, which showcased these three...

  5. Seahawks Beat Broncos 33-17 in Battle of Bing Search Volume by State

    All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the big football game, Bing looked at U.S.search volume for both NFL teams and found searches for the Seahawks were higher in...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It's ad season for brands as the Super Bowl is less than one week away. The Super Bowl isn't a very targeted buy. To understand if and how consumers are talking about these ads, check out the below BuzzGraph for the terms "Super Bowl" and "Ads".

  7. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    As a reminder to all our readers, this is the last week to secure your pass at the best super saver rate. With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers...

  8. 5 Critical Factors for Optimized Mobile PPC Targeting

    If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super-simple contact form. It's up to you super-smart SEM managers to take the challenge of mobile (and it is challenging...