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  1. Delving Into the Auction Insights Report

    The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction. This report is vital to an advertiser’s analysis, as the bidding...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    We're super stoked, just shocked and humbled. Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second...

  4. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Landing page optimization continues to be a growing conundrum for many brands, especially when...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    It's super easy to locate the right resource. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab people's attention with the...