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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    We're super stoked, just shocked and humbled. Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second...

  3. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Landing page optimization continues to be a growing conundrum for many brands, especially when...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    It's super easy to locate the right resource. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab people's attention with the...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    But a super helpful salesman worked with him, as Beal tried and returned two mattresses before finding his ideal bed. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Attribution modeling is super valuable and the various tools that offer it do a lot. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and why you...