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Sun Tzu

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  1. Rethinking your Link Marketing Strategies

    Read the classic "The Art of War" by Sun Tzu or the business history book "Built to Last: Successful Habits of Visionary Companies. Everyone struggles to get the rankings they want because SEO is competitive and link building is difficult work.

  2. Philosophy and Search: The Big Three Founders and the Philosophers

    Philosophically, he aligns well with Sun Tzu, the author of "The Art of War. The Use of Spies, in which Sun Tzu noted: "what enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men...