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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life. My favorite example of this is how American Express targets...

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Make sure to check back in 2023 when YouTube returns online and you'll see the "Best Video" winner … and nothing else. Googleplex - Sun, trees, moonshots, optimism, multi-cultural food, over-heated computers, and five-toe shoes

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Indeed, at that time, the MPAA and other major content producers including Activision, NBC Universal, Viacom, and the Recording Industry Association of America (RIAA) were pushing the phrase “rogue websites” as they lobbied for COICA, the...

  5. The Sun Never Sets on the Wide, Wide World of Online Video

    In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide world of online video” to describe the global media opportunity facing marketers. These are just five examples of ways that marketers can take advantage of the fact that...