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Summary For most organizations it's now a crucial piece of the marketing puzzle. This is especially true of the B2B sector. I didn't realize the full capabilities of marketing automation platforms until relatively recently.
Summary Do you do SEO for a brand involved in a straight fight with another company? It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies geared towards beating another brand, rather...
Summary This report shows us how many visits and the on page interaction that has been seen for different languages. You can find the report here: Audience > Demographics > Language In the real world, we talk about languages by using their name...
It includes a summary of the number of clicks, the allocation of the monthly budget including spend and budget remaining, as well as the number of views of their AdWords ads. Google’s AdWords Express is the latest Google property to receive a...
Summary Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book "On War". He explains this statement with the following: three quarters...
Summary Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion. Here are 10 great plugins – most of which are available for free. WordPress SEO by Yoast http://wordpress.org/extend/plugins...
Summary From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge. Although marketing automation isn’t really that new, it’s evolution is deserving of far more...
Summary If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. Especially when you consider that, as the site continues to evolve, Pinterest is investing more resources to help businesses get the most from it.
Summary We're juggling projects, clients, deliverables, deadlines, and tons of data. Our phones have become the hub for much of our professional communications and a growing percentage of our productive work.
You can view the new feed specifications and the summary of attribute requirements for more details for Google Shopping merchants. Google Shopping is updating their feed specifications as part of the rollout of the new Google Shopping based on...
Summary A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery process and 46 percent used mobile exclusively when performing research online. Even Google noted last year that 65 percent of...
Summary The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing page. However, one step in the conversion optimization process often gets overlooked: your purchase/lead...
Summary Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller...
In Google Analytics, the "Navigational Summary", found in the "Content" section, provides important performance metrics. B2B SEO professionals should ensure they are receiving summary reporting data (or access to the lead management dashboards...
Summary The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. So yeah, there may have been some misuse of press releases along...
Summary In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Your Site Can't Be Crawled
Summary It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out.
Summary No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped. Perhaps, you can’t think of something new to say, or can’t find the right angle or you’re fed up recycling the same stuff as everybody else.
Summary While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer...
Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format test features bigger photos, no headline/summary, and domain-specific icons in bottom right corner of a post.
