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  1. Mobile Advertising Measurement: Winning the Long Game

    Summary Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app.

  2. Pre-PPC Strategies For Launching a New Product

    Summary But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a product or service ready to go. Whatever your ad promises, your landing page has to begin to deliver.