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  1. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    There are several ways to summarize your data, but "Sum" and "Count" are most common in digital marketing. Sum" is used for data like visits, revenue, conversions, clicks, spend, and impressions. Today we're going a half-step beyond the basics of...

  2. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    To sum it up, ClickZ Live is like a pie. As you may have already seen on the agenda, Zuckerberg will speak on "10 New Media Trends Shaping the Lives of Modern Consumers. Hello ClickZ Live Zuckerberg's topic, as you would expect, is exactly on...

  3. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    The web is the sum of human knowledge and experience. Image Credit: Simon Heseltine Designing a search engine is no easy task. Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable...