BuzzFeed will expand its employees in LA from nine to 30, and plans to invest "an eight figure sum" over the next two years into the video efforts, Steinberg says. Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed...
It is the sum of these events, along with a fluid real time content presence that makes them successful. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
SEW: Can you just sum up briefly what Best of the Web is, for those who might be unfamiliar with it? Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his...
To sum up, here are the key ways that will help you maximize the power of Google+ Local: Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on...
In sum: fried perfection. Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite...
It's not a zero sum game. There are some things in life that you don't have to be good at to enjoy. I am a below average golfer, but I absolutely love to get out on the golf course. Same thing with video games; I can kill computer aliens in a...
Sum all the daily values for the month with a giant asterisk indicating that the values for Reach and People Talking About This related metrics are wildly inaccurate (please don't use this option! A lot of insightful data is contained within the...
While reducing your short-term investment, you're reducing your opportunity to get the "more equal" conversions, or, to sum up more accurately, those conversions that you most want to go after because they mean more money down the road.
Instead of using the sum of this for all keywords in a launch, just use the base “head term” within the launch to calculate expected impressions. Along with that comes responsibility, often in forecasting goals, targets, and budgets for coming...
To clarify the “clicks” vs “news feed clicks:” clicks are the total sum of clicks on the ad, including “news feed clicks. Facebook users log on a lot and spend a significant amount of time each session, which means lots of ad impressions...
Many businesses were taken off guard when it first hit and have paid search engine optimization (SEO) consultants a large sum to recover prior search performance levels. By now, everyone in the ecommerce search engine world – including digital...
But the days of hearing social hyped at the expense of other channels (as if it's a zero sum game) are over. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and people will exert more...
In our conversation, I got the sense that iAcquire was already in a mode of transition long before the Google slapped them on the wrist anyway, such that the penalty acted as a lever by which the company could pivot the sum of their internal...
Connors agreed to an undisclosed sum and sold the software and the servers it sat on (remember in 2005 when we all had our own servers? Exactly a year ago today, you may have spotted the relaunch of HitTail… or you may have totally missed it - like...
Or does it refer to the sum of the different parts of the campaign? One term I hear quite frequently that is often ambiguous is the concept of a search "strategy. Does the word strategy refer to how to execute particular parts of the overall campaign?
In sum, a mobile-optimized website will increase conversions, and can also both protect and improve perception of your company’s brand. Approximately 40 percent of all mobile searches on Google have local intent, and that number is only growing.
First calculate grade by taking your "Final Score" by taking the Tier 1 adjustment factors and multiplying it by the sum of your Tier 2 scores. Or a holistic Internet marketer? Let's put you to the test with these 10 questions.
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for...
While admittedly quite flawed, one way to estimate an exposure figure for your tweets would be to take the sum of your followers and the followers of anyone who retweeted your original tweet. Content marketing is often a key component of digital...
The testing dashboard will still show you the detailed traffic figures for both variations, but for general reporting purposes, the traffic measured to the page will be the sum of traffic to both page variations.
