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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    However, a complex and interdependent suite of applications are developing to feed this ultimate holy grail of user experience and for brands, it's important to understand the nuances of each since there are subtle differences from optimizing for...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  3. BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

    Led by CEO and co-founder Raj de Datta, the company developed a web relevance engine (WRE) that analyzes over a billion each of customer interactions and web pages daily to drive their tool suite. The other was Monetate’s Agility Suite.

  4. OpenTable Change SEO Strategy & Integrate BazaarVoice [case study]

    In October 2009, OpenTable upgraded its BazaarVoice integration to include the full suite of 'inline' capabilities and integration of SearchVoice. OpenTable, a popular restaurant bookings engine, used to run its own reviews on its website via its...