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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. In addition, DoubleClick says it has also rolled out bid optimization for...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven.

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    It will be important for each social channel to provide an advertising interface that includes a full suite of analytics. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see...

  5. How to Dominate the Entire First Page of Google

    While long term strategies are great, board members and C-suite executives aren't known for their patience, especially when it comes to the online perception of their brand. Your online reputation can impact virtually every aspect of your digital...