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  1. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Seventy percent did not support useful results for variations of a keyword, like, "blow dryer" versus "hair dryer. Given that autocompletion design, and logic will directly alter what most users search for, ensuring the high quality of suggestions...

  2. 26 Free Must-Have Tools for PPC Success

    I love this Excel plugin for keyword research. Google Suggest is a fun and enlightening way to do keyword research. Use Uber Suggest for keyword research. Keyword Wrapper Use this easy-to-use tool to quickly create keyword sets in all match types.

  3. Expanding from Local to National SEO with Google Trends

    The value of Google Trends goes way beyond its initial use for tracking keyword popularity and can actually take your SEO campaign to the next level. It's no secret that Google Trends is an important research tool in search engine optimization...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. Vocus recently cited a study that showed that the top 10 results for a specific...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google...

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    The diagnostic tools category is comprised of 7 subcategories: keyword research, link explorer, fetch as Bingbot, markup validator, SEO analyzer, verify Bingbot, and site move. Of course, there is a lot more to BWT than just the eight features...