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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords...

  3. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects.

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Marketers and merchants can access which autosuggest results are being presented for a particular search, and choose to delete or add suggestions. Big data app company BloomReach today attempted to make the shopping experience more personal with...