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  1. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not...

  2. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. Who would have thought that there was so much to be gained just by offering users a couple of suggestions?

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords...