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  1. Dealing With Onsite Duplicate Content Issues

    If you are using Google Webmaster Tools, log in to your account, click on Diagnostics, followed by "HTML Suggestions. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and...

  2. Native Advertising for Small Business: The Missing Link?

    Who would have thought that there was so much to be gained just by offering users a couple of suggestions? Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  3. Deal With the Big Rocks First

    Once users identify with a problem, then they are more open to and trustful of your suggestions. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Assuming that your content is exceptional, having your blogging team reach out to their contacts and ask for a peer review or an opinion on the new content can very often lead to excellent suggestions on how to improve it, as well as links.

  5. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    While autocomplete suggestions were available in 82 percent of e-commerce websites, the research stated that "36 percent of implementations do more harm than good. Given that autocompletion design, and logic will directly alter what most users...