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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    Common methods to designing knowledge into your site are to include templates, intelligent defaults, or suggestions, or to optimize the flow along a "best practices" approach. Some folks claim to do it, but what they do is not task analysis.

  3. 26 Free Must-Have Tools for PPC Success

    Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding, Matt Umbro, Matt Vaillancourt, and Michael Madew for...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Marketers and merchants can access which autosuggest results are being presented for a particular search, and choose to delete or add suggestions. Making the web experience unique to your audience is something marketers strive for.

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Marcela De Vivo also shared some killer suggestions: Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal that it's easy to forget there's...