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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. When we find ourselves in a search marketing rut, it's time to get a bit creative. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    And individuals who search this exact term on mobile devices may also be analyzing the mobile-savviness of each provider. Folks who search this query on their mobile devices are probably looking for some quick information or a fast way to create an...

  3. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    SES San Francisco kicked off today with a keynote featuring Google's Distinguished Engineer Matt Cutts and Patrick Thomas, a specialist on Google's User Policy team, who walked through several difficult decisions Google's search team has faced...

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    You can use Google operators to find resources page using searches like ‘gourmet food inurl:resources' (see Advanced Search Operator Tactics for much more on this), use a link checker such as http://frayd.us/extensions/linkchecker/ to identify...

  5. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Microsoft is the first search engine to add the sort of feature that the UK government has suggested will be a good way to protect children online. If someone in the UK tries to use search terms on Bing which can only indicate they are looking for...