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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. When we find ourselves in a search marketing rut, it's time to get a bit creative. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    And individuals who search this exact term on mobile devices may also be analyzing the mobile-savviness of each provider. Folks who search this query on their mobile devices are probably looking for some quick information or a fast way to create an...

  3. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    SES San Francisco kicked off today with a keynote featuring Google's Distinguished Engineer Matt Cutts and Patrick Thomas, a specialist on Google's User Policy team, who walked through several difficult decisions Google's search team has faced...

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    You can use Google operators to find resources page using searches like ‘gourmet food inurl:resources' (see Advanced Search Operator Tactics for much more on this), use a link checker such as http://frayd.us/extensions/linkchecker/ to identify...

  5. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Microsoft is the first search engine to add the sort of feature that the UK government has suggested will be a good way to protect children online. If someone in the UK tries to use search terms on Bing which can only indicate they are looking for...

  6. Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop

    Bing has taken search suggestions, autocomplete, and semantic search to a whole new level. Combining autocomplete with Bing Snapshot Search – an element that resembles Google's Knowledge Graph – the new and improved Bing Autosuggest shows near...