In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates personal rights. The suit, filed by an unnamed man according to the BBC, claimed defamatory autocomplete suggestions on Google...
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
A Japanese court has fined Google $3,100 for the uncensored results shown in its autocomplete feature that linked an innocent man to crime, AFP reported. This case has been going on for some time. A Japanese man.who remains anonymous, complained to...
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past week.
The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. To avoid crashing and burning on the GDN you need...
Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction drug Levitra. The middle-aged Wisconsin woman is now 0-4 in attempts to prove her name has been...
Bing rolled out a trio of changes this week. In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a plugin to help webmasters more easily generate XML sitemaps.
Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine. Some may even say merchants are getting Scroogled with the new Google Shopping setup. While using Seuss inspired words is extremely fun, and...
Optimizing your website is a balancing act. On one hand, you have the search engines and their need to understand what your website or specific page is about and have it fed to them in a manner that they can prioritize properly.
If you could do only three things for SEO, what would they be? This is a question encountered by many smaller businesses, and even somewhat larger companies, either due to not having enough people (time) and/or dollars available to invest in a big...
Launching new Google Display Network campaigns is an exciting thing. You brainstorm on strategies. You pick your keywords, placements, topics and interest categories. You develop your creative. Then you launch.
You live search. You breathe search. You eat negative keywords for lunch and cook up scrumptious ROIs for dinner. The best part of your day is getting knee-deep in the AdWords interface – except for that tab on the far right.
All three of the major U.S.search engines are catering to Americans’ insatiable need for election data today, alongside a few get out the vote initiatives and helpful voter resources. Google is using its homepage today to remind people it’s...
The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today during his PubCon keynote, urging all SEOs and webmasters to proceed with extreme caution.
Split testing (in the context of digital marketing) is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the results are accurate (helpful is another matter).
These past two years have brought an increased velocity of aggressive Google algorithm changes, which for many website owners has resulted in a high amount of traffic fluctuations that has reduced the stability of Google organic as a traffic source.
Between social media campaigns, link building tasks, analytics reports, meetings, networking events and all that other good stuff that fills the inbound marketer’s time, there’s a real need to streamline all the busywork so we can do our jobs more...
What does breast cancer screening have to do with fashion? More than rubber bracelets or ribbon broaches. Adrian Rosebrock, from Catonsville, Maryland, has put into action insights from his day job as a developer at the National Cancer Institute...
We've all heard of mistranslations in advertising messages. We've even seen or read about companies who make major brand mistakes when proper “localization” is ignored. For example, Nissan’s “Moco” which was launched in Latin American markets...
At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search operator for link prospecting. While I didn't find it as exhilerating and productive as the tilde, there were several notable uses that I hope you...
