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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Making the web experience unique to your audience is something marketers strive for. That’s why real-time personalization technology and methods are gaining ground. Big data app company BloomReach today attempted to make the shopping experience...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.

  3. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Image Credit: Simon Heseltine Designing a search engine is no easy task. Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making...

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Think of white hat link building strategies that can be done at scale and you'll immediately think of content marketing, quality guest posting and online PR. But broken link building won't usually feature in most people's thoughts.

  5. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Microsoft is the first search engine to add the sort of feature that the UK government has suggested will be a good way to protect children online.

  6. Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop

    Bing has taken search suggestions, autocomplete, and semantic search to a whole new level. Combining autocomplete with Bing Snapshot Search – an element that resembles Google's Knowledge Graph – the new and improved Bing Autosuggest shows near...