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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Driving Users Down the Funnel Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant...

  2. 26 Free Must-Have Tools for PPC Success

    It's even possible to have multiple users editing them at once – something you can't do with Microsoft Office. Suggested by Larry Kim of Wordstream. Suggested by my coworker Ben Nusekabel) Several experts suggested tools that are fixtures in any...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  4. Twitter Speak From @ to Z – Terms & Definitions

    With millions of users, Twitter is a must for marketers. Fail Whale is an error screen that will pop up for Twitter users when the social network is experiencing downtime, typically because there is an overload of people using the site.