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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. When we look at the obstacles to digital marketing...

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    And no doubt each person brings their own personality and moral values into the business of marketing. Not every social network is going to help your business or your customers. Because you won't magically know what works and what doesn't for your...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. We were good writers, and we knew the news business. Bonney, the head of NASA's nascent Public Information Office made it his business that NASA's public affairs group...

  5. 4 Critical Elements of a Successful Content Marketing Team

    There are a number of different specialties, from understanding the business, to writing and SEO, which are integral to success. Their expertise helps ensure that your content efforts integrate in a useful way with your larger marketing efforts...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    It only took a few months for them to be ranked as one of the top 100 small business blogs in the world. If the links you build aren't doing any of that, they certainly aren't valuable for immediate business purposes, and they most likely won't be...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I was talking to a small business owner recently and she was delighted that someone wanted to write a guest blog post. So these websites are getting penalized because they get convinced by these guest bloggers that their site would actually improve...

  8. 8 Tips for Building Your Internal Content Marketing Strategy

    Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content marketing goals on track when...

  9. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    If your business focuses on solving people's long-term problems, then you need to identify a number that you can change right away. Maybe it's the compelling marketing copy (three cheers for me). So the challenge for marketing our solutions to...

  10. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.