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  1. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. Being able to perform the best practices of on-page optimization or video...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    See Matt Cutts' video below. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. This has been seen in the wild especially with certain types of negative SEO.

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, the same PDF can be formatted as a video or even a podcast. But if you're trying to build authority and strengthen your SEO, then you should stick to your own blog The problem with measuring the success of content marketing lies in the...

  6. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. A best practice for multilingual SEO is the use of canonical URL tags. By refining your tactics and treating each country as its own language, culture, and search project, you'll...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams...

  8. So... You Think SEO Has Changed?

    Video and Image Optimization Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different now than it once was. But ultimately the exercise of SEO performance analysis...

  9. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. There are a number of different specialties, from understanding the business, to writing and SEO, which are integral to success.

  10. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    The latest Google webmaster help video from Matt Cutts addresses the topic of what an older site can do to maintain its ranking over time. Bing's Duane Forrester offered an important reminder in a recent blog post: while a website may have had...