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  1. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  2. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  3. Search Engine Watch Redesign Breaks Records

    The worst-case scenario of a content migration project for any SEO is losing all your website traffic and rankings which have taken years to achieve. However, to measure the success of a fluffy objective such as “create a more attractive and...