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  1. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    For all these reasons and more, it’s important to celebrate the women who fought for women’s equality on International Women’s Day, said Ashley Zeckman, Marketing Manager at TopRank. International Women’s Day is a good opportunity for all of us to...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said Munyazikwiye. In particular, concomitant with the growth of...

  5. SEMPO Tells Government: Don't Censor Search Engines

    When governments have tried to regulate Internet access, the results have been unpopular, relatively unsuccessful, and have led to international uproars about censorship. We write on behalf of SEMPO, an organization of thousands of individuals and...

  6. How to Launch an English Only Global Search Marketing Campaign

    When it comes to international campaigns there is no better or cheaper alternative then testing out an international search marketing campaign. All of us in international search will tell you that if you want to go international, then you’ll have...

  7. Real Names: Google+, Government & The Identity Ecosystem

    The Federal Government commits to collaborate with the private sector; state, local, tribal, and territorial governments; and international governments–and to provide the support and action necessary to make the Identity Ecosystem a reality.

  8. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    Technology-savvy (infrastructure, code, page speed, security, tools, etc.balances strategy and tactics, extremely smart, known for specialized SEO skills - local, international, social, etc. Fallen Jedi, refuses to rely only on light side tactics...

  9. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Google’s Global Market Finder is a great way to get an overall idea of the search volume for your top keywords in international markets. Together with fellow speakers Motoko Hunt, the founder of AJPR LLC, Michael Bonfils, SEM International managing...

  10. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    As Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola, said at the recent Cannes Lions International Festival of Creativity, “data will become the new soil in which our ideas will grow, and data whisperers will become the new...

  11. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  12. Social Media Around the World: Current Trends and Future Growth

    Social media networking sites continue to be one of the hottest commodities in the international online marketplace. According to data collected by Universal Mccann International Social Media Research, much of the new content available on the...