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  1. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. It'll show search volume, create ad groups, and provide demographic data – all in Excel. Here are their top recommendations for 27 free, must-have...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Don't think for a moment that NASA masterminded a PR campaign that brought the Apollo missions into our living rooms. Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    For a recent GDN campaign we wanted to target parents, specifically moms over the age of 30. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...