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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media engagement is dead last. Increasing visibility in the search listings drives more traffic, which creates more leads, and...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Here are tips to help set you up on the right path to success. Since we can’t compel buyers to leave feedback, here...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Regardless of your marketing discipline – digital, search, content or social – the same message rings true: "Reinvent what you do, how you do it and how you measure your success" Allow me to show you the bigger picture – a picture that we are part...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. The search and social media industries are...

  6. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Not much here has changed except the tactics of how you go about understanding...