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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And given that user behaviors are also changing with regard to how we use search...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh them together, so that they complement each other, rather than simply overlapping. It seems that there's a lot of misunderstanding surrounding the way...