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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the...

  3. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. Each query used is shown alongside search usage metrics but...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability metrics are significantly worse compared to desktop...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Google thought people got too "hung up" on the measure, so they are taking it away to refocus site owners on metrics it thinks are better. As confusing as it can often be, keeping up with the terminology and how it is being applied today can mean...

  6. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Google Analytics allows you to customize or edit the metrics within each dashboard in order for you to find the insight you are looking for. Leverage the knowledge of other people who have had success and let the crowd sourcing of reviews drive...

  7. U.S. Search Awards 2014 Nominations Now Open

    Make sure your entry is well-written – that it answers all the questions asked of you, and clearly highlights your most impressive metrics and outstanding achievements. Having judged a pair of these award shows now, the key to success here is in...