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  1. U.S. Search Awards 2014 Nominations Now Open

    Make sure your entry is well-written – that it answers all the questions asked of you, and clearly highlights your most impressive metrics and outstanding achievements. Having judged a pair of these award shows now, the key to success here is in...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Most User Engagement Metrics Were Weak However, other user engagement metrics were rather poor – to put it nicely: With these targets we should have been getting in front of our audience with a pretty high rate of success.

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    New success metrics will be key to commercial growth. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. Get ready to celebrate their success. But digital marketers can expect to see views being added as a...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Essentially, you want to plot on the grid all the different metrics you want to look at for the different competitors. For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to track such as ad...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Look at your metrics for guest blogs you have done in the past and measure the performance of that link outside of passed PageRank. That's always how I've viewed it, yet some of us got so caught up in the link building tactics and ranking metrics...

  6. Using the DMAIC Process for SEO Projects

    Understand the new metrics used to verify how effective the new process is. The success of DMAIC depends on how well you're able to carry out each phase of the process. On top of that we need to make sure we are offering a good return on investment...