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  1. Nuances of Spanish Language Search Marketing

    A best practice for multilingual SEO is the use of canonical URL tags. It is important when implementing search marketing in Latin America to be observant and respectful of these differences, which is just another way that the Spanish-speaking...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    That's what this session, moderated by Ryan Jones, SEO manager of Sapient Nitro, addressed. For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. If the answers don't tally then you either have...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    It's more is better and SEO-centric. Much is hyped about the value and "magic" of social media marketing. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  5. 4 Critical Elements of a Successful Content Marketing Team

    There are a number of different specialties, from understanding the business, to writing and SEO, which are integral to success. In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad...

  6. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. While SEO will do both of these things, it is much more effective when combined with a complete online marketing...