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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content marketing initiatives, the rewards can go far beyond SEO and link-building.

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, Facebook’s might have a better chance of success than Google’s, given the fact that its activities are happening on a single centralized platform with a critical mass of users. In short, each marketing channel must be evaluated based on its...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    I have always felt that the success of digital marketing is often attributed to the assists of other channels. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Their blog, although infrequently updated, has numerous advanced conversion rate tips and case...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they walk through your current design and point out why specific aspects of it are limiting your success? They avoid describing users in terms of marketing demographics, such as marital status, income, and employment status, which provide no...