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  1. How to Use Google Analytics Site Search Reports

    International Comparisons: It is interesting to see the take-up of search functionality on websites around the world. Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language...

  2. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    For all these reasons and more, it’s important to celebrate the women who fought for women’s equality on International Women’s Day, said Ashley Zeckman, Marketing Manager at TopRank. International Women’s Day is a good opportunity for all of us to...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    You could be optimizing either search campaigns or display campaigns and have multiple products vying for attention, not to mention mobile, international, reporting…the list goes on. I’ll be testing out Interest Category Marketing on the display...

  6. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said Munyazikwiye. The campaign was a huge success, garnering over...

  7. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Factual is an amazing go-to source for international data on thousands of topics, updated constantly. Shiny new widgets, much-hyped upgrades, and emergent channels seem to roll out daily by the truckload in the online marketing industry, which is...

  8. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    With 107 employees and a rapidly growing international sales force, TRX is contributing to a fitter society and improving millions of personal health profiles. John Packowski, the manager of search, comparison, social, e-commerce, and digital...

  9. SEMPO Tells Government: Don't Censor Search Engines

    When governments have tried to regulate Internet access, the results have been unpopular, relatively unsuccessful, and have led to international uproars about censorship. The initial success of search engines in delivering services that were...

  10. How to Launch an English Only Global Search Marketing Campaign

    When it comes to international campaigns there is no better or cheaper alternative then testing out an international search marketing campaign. All of us in international search will tell you that if you want to go international, then you’ll have...

  11. Real Names: Google+, Government & The Identity Ecosystem

    The Federal Government commits to collaborate with the private sector; state, local, tribal, and territorial governments; and international governments–and to provide the support and action necessary to make the Identity Ecosystem a reality.

  12. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    Technology-savvy (infrastructure, code, page speed, security, tools, etc.balances strategy and tactics, extremely smart, known for specialized SEO skills - local, international, social, etc. A long time ago at a search marketing conference far, far...

  13. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Google’s Global Market Finder is a great way to get an overall idea of the search volume for your top keywords in international markets. Together with fellow speakers Motoko Hunt, the founder of AJPR LLC, Michael Bonfils, SEM International managing...

  14. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    As Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola, said at the recent Cannes Lions International Festival of Creativity, “data will become the new soil in which our ideas will grow, and data whisperers will become the new...