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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they walk through your current design and point out why specific aspects of it are limiting your success? The good UX designer can walk through your current design (or any similar design, for that matter) and point out limitations with the...

  2. The Difference Between App to App and Web to App Advertising

    While you can use a few methods to attribute app installs and in-app events, the method you implement depends on a combination of three factors: As you start developing your mobile campaigns, you'll want to make sure you have the right technology...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is only looking at the links and quality of those links, not content or other factors. As confusing as it can often be, keeping up with the terminology and how it is being applied today can mean the difference between success and...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With these targets we should have been getting in front of our audience with a pretty high rate of success. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame...

  5. 4 Critical Elements of a Successful Content Marketing Team

    There are a number of different specialties, from understanding the business, to writing and SEO, which are integral to success. A writer that intuitively grasps your brand's voice, but requires a trade off on speed of writing or other factors, may...