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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Define and Segment Your Golden Corral Keywords Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Trying to attribute success or failure the entire effort without separating the components can lead you to the wrong conclusion. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. Define the Problem, First The reason task analysis is so critical to the success of a...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Removing them might help the recovery process, and you certainly should remove as many negative links as you reasonably can, but this isn't the key to success. The key to success is range. This is what made Social Media Examiner a resounding success.

  6. How to Plan Effectively for Content Marketing in 2014

    To produce your content plan you will need to first define what topics you want to own (what is your company great at). Define Your Coverage Area Online PR is Critical to Success Further, the relevance of high quality and frequent content around...