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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Trying to attribute success or failure the entire effort without separating the components can lead you to the wrong conclusion. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. Define the Problem, First The reason task analysis is so critical to the success of a...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Removing them might help the recovery process, and you certainly should remove as many negative links as you reasonably can, but this isn't the key to success. The key to success is range. This is what made Social Media Examiner a resounding success.

  4. How to Plan Effectively for Content Marketing in 2014

    To produce your content plan you will need to first define what topics you want to own (what is your company great at). Define Your Coverage Area Online PR is Critical to Success Further, the relevance of high quality and frequent content around...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business success.