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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    What has been the key to Amazon's growth and success? DG: When looking at Amazon's success, what is one core tenet Amazon embraces that maybe other digital marketers aren't, but should be? Eisenberg will be the keynote speaker at the Pubcon SFIMA...

  2. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    They stated loud and clear: “Early SEO involvement in content creation is critical to natural search success. Our analysis showed that when it comes to content creation, Superstar SEOs have overwhelmingly found a way out of the ‘bolt-on SEO after...

  3. SEO & Keywords: Think Conversions, Not Rankings

    Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate is low, then perhaps it can be concluded that the visitor read the content. The success of this process depends on setting up goals and...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    If you really struggle to concentrate on a piece of work, start off by trying to focus on it for just 10 minutes of your time then build that time up and up. Chances are you probably have a social network open in another browser tab right now as...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Usually 60 minutes will suffice, but no more than 90 minutes at a time is recommended. If you were to ask the most successful pay-per-click experts around, they’d tell you that in addition to “knowing your stuff” well, what really makes the...

  6. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The campaign was a huge success, garnering over 15 million views and an average playing time of 5-6 minutes. However, it is much harder to do a second campaign following such great success. Buzzman's formula for success is simple to emulate, no...