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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's success, what is one core tenet Amazon embraces that maybe other digital marketers aren't, but should be? Amazon was built upon Jeff Bezos' vision and the four pillars of success:

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    More data means more choices and more ways to interpret success. Marketing is more complex today than ever. Much of this is due to the progress we've made in technology. That's why today, marketers need trusted data more than ever.

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Give examples: contributions and success. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group. She explained that part of Facebook's success was from their strategy to take a slow, selective user base, instead of rolling out to...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Before we dive into what content marketers are looking to achieve with content and the obstacles preventing them from doing so, let's first look at success overall. When we look at the obstacles to digital marketing success, what stands out is that...

  8. The Smart Way to Optimize Your Amazon Sales Strategy

    Here are tips to help set you up on the right path to success. Since we can’t compel buyers to leave feedback, here are some tips to increase your chances of success: The giant in online retail, Amazon is a great source for generating profits...

  9. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. What we uncovered radically changed our design approach and made Proflowers a market...