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  1. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Which subsets of insurance spent the most in online advertising? The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and more – in a new infographic from digital...

  2. 4 Critical Elements of a Successful Content Marketing Team

    What benefits resonate most strongly with specific subsets of customers. More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. Here's a closer look at the different functions and...

  3. Setting up PPC Campaigns

    For instance, if you sell bicycles you should start with "road bikes" and "mountain bikes," then branch out into more descriptive subsets or features, like "inexpensive road bikes" or "pro mountain bikes.

  4. Gifting Online & Offline: Shopping and Behavioral Search

    Now that we know all about holiday shopping, other non-holiday gifting occasions, and all the subsets of shopping-related search activity, what’s a search marketer to do? Still relying on Google Insights data and some statistical analysis, let’s...

  5. Keywords and Site Architecture

    Categories will emerge from the keyword research, identifying different subsets of your products or services, or information that your potential customers would find useful. One of the more important parts of SEO is having a well thought-out site...

  6. Google Analytics Unveils 7 Major Updates

    Check out data on subsets of traffic. The new updates are enterprise level features that Google will now be offering for free. First up is an integration with AdSense. This one will be rolled out over several months, so if you don't see it for a...

  7. Awesome Ad Groups: Small is Good

    But how should we decide which subsets of the 540 keywords we created should be aggregated into separate ad groups? I walked through an exercise of defining personas -- customer groups and their associated needs/desires -- and building lists of...

  8. Powerset Launches Piggybackipedia: Wikipedia Search Engine

    In mathematics, given a set S, the power set (or powerset) of S, written , P(S), or 2S, is the set of all subsets of S. Powerset doesn't know. Okay - maybe that's an unfair question for Powerset since the aptly-named Parvati Shallow only won...