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  1. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Miscellaneous online accounts/subscriptions/tools totaling $_______ / year. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.

  3. Marines Launch New Pandora-inspired YouTube Brand Channel

    Your channel strategy – and the ability to drive subscriptions – will be critical to your success on YouTube. If you’re interested in building a successful channel on YouTube, you’ve got to think beyond just getting one big hit.

  4. YouTube Unveils New Look to Increase Channel Views, Subscriptions

    When you add subscriptions to your Guide, you organize YouTube around what you like, available whenever you watch YouTube. They’ll also find the Guide and their subscriptions on apps on hundreds of millions of devices including Android, iPhone...

  5. Big Data: An Introduction for Search Marketers

    There are plenty of SaaS applications that are not big data because of their single tenancy – there is, by design, no sharing of data across subscriptions. Subscribers to a news alert about “big data” will receive no less than 10 new articles per day.

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Ranges from free to subscriptions costing from $19 to $99/month. For brands, publishing news to a paid wire service reaching traditional media and search engines is nothing new. But two companies bubble to the top, offering SEO and SMO savvy ways...