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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Group and display "subscription" options Feature these subscription options and highlight their benefits. Deciding to group or separate subscription actions and social accounts largely depends on if you want to include an input field for email...

  3. SES New York is a Search Expo as well as an SEM Conference

    Sold as a subscription service it enables clients to improve message deliverability, lower costs and focus on their online retention marketing strategies without important technology investments. Premium publishers are pre-screened for content and...

  4. FutureNow Launches Just-In-Time Optimization Service

    OnTarget, which launched today in beta at SES Chicago, is a web-based subscription service that measures and analyzes actual web traffic against a client's plan, then delivers ongoing recommendations to improve conversion rate and get their web...

  5. Landing Page Optimization -- Insource or Outsource? Part 2

    For example, many testing companies offer extended payment terms or allow you to pay a flat-fee monthly subscription for a certain ongoing level of testing work. A high level of trust is required if you're going to outsource this function.

  6. Show Me the Money: Bidding for Profitability

    Or it could be a sales lead, submitted via a web form, a sign-up for a newsletter subscription, or a request for the research results or a white paper your company distributes. Let's examine the calculations required to measure the success of your...

  7. Taking the Offline Business Online

    Instead, strive to provide information to your existing customer base: store hours, maps, specials and an e-newsletter subscription form. Honestly -- and I've told hundreds of people this -- if you can't commit the resources and time required to...