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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    These services allow users to listen to an unlimited amount of music for a monthly subscription fee. In preparation for the Music Pass service, YouTube has been working with these labels to sign contracts which allow YouTube to license the content...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Should a two-tier system force shift from advertising-based content delivery to subscription-based content, international audiences would also be impacted. One could argue that the discussion around Net Neutrality has been designed to be so boring...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    On the other hand, subscription modeled organizations will almost certainly have majority of content on their own properties. Moz is a subscription-based company with a large and loyal following. We need some form of repository for our content in...

  4. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    Rumors are flying this week about the possibility YouTube may launch a subscription-based music streaming service to compete with Spotify before the end of the year. According to the NYTimes (citing people who were not authorized to discuss the...

  5. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Hence, understanding what causes viewers to subscribe can help you do more of what is working to increase your subscription rate. As your viewership increases, keep an eye on subscription rates to see if they are staying steady and if you are...

  6. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to provide value month after month. Lifecycle marketing means marketing to your existing customers, based on the...