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  1. 21 Ways to Scale Content Promotion for Maximum Exposure

    Get the word out about your new content asset to all your newsletter subscribers. This "study" that "beer makes men smarter" got a ton of traction on social media sites. Group interviews, "best of" blogs, huge tool lists are all great examples of...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    By partnering with more than 55,000 YouTube channels that collectively represent more than 14 million subscribers and almost 800 million video views, Brian successfully created a YouTube network comprised of one of the most valuable consumer...

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Now – if this had been an email-subscriber-only offer, I could have understood the reasoning behind not displaying the special prominently on the site, but after ranting and digging through my deleted emails I found the email, wondering if it was...

  4. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    The percentage of mobile subscribers that own a smartphone has gone from 31 percent in January 2011 to 48 percent in January 2012 (Nielsen 2012) The big topic in the mobile development world is responsive web design, which is device agnostic, using...

  5. How to Improve Odds of Success in Video Marketing: Follow the Money

    The Gregory Brothers now have more than 810,000 YouTube subscribers, and Barely Political, home of Key of Awesome, has more than 1,250,000 subscribers. As Danny Goodwin reported last week in his post, "YouTube Buys Video Producer Next New Networks...

  6. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”

    Blog subscribers YouTube friends and subscribers Gross views is the aggregate of views across your various social media channels. Measuring social media referrals to your site is thus a critical component of a social media measurement dashboard.