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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Don't forget to include "subscribe" and social share buttons! You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Nielsen has even created a new segment to describe consumers who don't subscribe to traditional TV programming at all. Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Group actions by their common function to help usability (e.g.link endorsement, share, bookmark, rate, and subscribe). It's imperative to clearly distinguish the email subscribe and site search forms to avoid having users try to search from your...

  4. Can You Sell Insurance on YouTube? [Study]

    This strategy allowed viewers to watch other videos from American Family Insurance, subscribe to the company’s brand channel, or take other actions such as visit the company’s website. Danny Huynh, Mindshare’s Group Search Director, says, “In today...

  5. How to Improve Odds of Success in Video Marketing: Follow the Money

    Optimizing for how audiences watch online: Next New Networks increases subscribers, search results, and related videos by focusing on great packaging in terms of branding, metadata, and thumbnails to stand out in search and related video results...

  6. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Subscribe to SearchDay, our free daily e-mail newsletter. Solve Media aims to address a common consumer headache while providing a new revenue source for publishers. Analytics develop promotional landing pages designed to target holiday traffic...