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  1. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    On your blog, be sure you make it easy to sign up for your email and/or subscribe to your RSS feed. Don’t require people to fill out long forms to leave comments on your blog or sign up for your email list.

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    It's imperative to clearly distinguish the email subscribe and site search forms to avoid having users try to search from your subscription field. SMO Objective: Get users to visit your social accounts, subscribe to updates, and follow you socially.

  3. Using Twitter as an Education Tool

    The advantage is that you don't need to know the phone numbers of students to get messages onto their device: they are the ones who authorize their mobile phone from the website and they subscribe to your Twitter feed.