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  1. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Don't forget to include "subscribe" and social share buttons! Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to...

  3. Why SEO Can't Reside in a Silo

    During her initial purchase, this business was savvy enough to incentivize the customer to subscribe to their email list in return for receiving 10 percent off her next purchase. Search engine optimization (SEO) is an incredibly effective marketing...

  4. Twitter Speak From @ to Z – Terms & Definitions

    You can subscribe to a list that has already been created or you can create your own. With millions of users, Twitter is a must for marketers. But if you're new to Twitter, you'll quickly realize Twitter seemingly has its own language.