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  1. Top Google Website Optimization Resources

    Creating & Submitting Sitemaps Properly building an XML Sitemap and submitting it to Google is one of the fastest ways to get your content indexed and is often overlooked (this is a must read). Search engine optimization (SEO) professionals, web...

  2. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...

  3. How to Make Video a Successful Part of Your Content Marketing Strategy

    Creating and submitting an XML video sitemap to get your videos indexed. Start by defining your approach and establishing if your goals are realistic and attainable. Should you be aiming to be the next viral hit on YouTube, or to strategically...

  4. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    The really great organic backlinks that are going to add long-term value to your web presence, digital footprint and organic search positions and conversions won't happen overnight by buying or trading them, or submitting to directories.

  5. Google Catalogs Design Tips: How to Best Showcase Your Products

    Publishers should use the preview function to view the unpublished catalog on an iOS and an Android tablet as well as on the desktop before submitting the catalog to be published. Tablet consumers have a high level of disposable income.

  6. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Submitting to Baidu, Google China, Soso.com and Sogou.com There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social networks in China – but one that always catches people off...

  7. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    They have display advertising as an option, but don’t offer much detail without submitting a form. Submitting your promotion-specific creative and landing pages to StumbleUpon can bring big rewards. I recently received an email blast advertising a...